Puerto Rican model Sofia Jirau has announced that she will participate in the campaign for the new Love Cloud collection of comfortable underwear for every day of the American lingerie brand.
She the activist also caught the attention of the fashion industry when she debuted on the runway at New York Fashion Week in February 2020.
Her career has been building! And posing for Victoria’s Secret is a dream come true for Sofia, who founded her own brand called Alavett.
“One day I dreamed of it, I worked on it and today it’s a dream come true. I can finally reveal my big secret to you. I am the first Victoria’s Secret model with Down syndrome. Thank you all for always supporting me in my projects, “wrote Sofia as she celebrated the news of her campaign, sharing a black and white photo of her wearing the brand’s bra.
She added: “Thanks to @victoriassecret for seeing me as #NoLimits and making me part of the Love Cloud Collection inclusion campaign. This is only the beginning, it is not formed ”.
“Inside and out, there are no limits, Alavett”, she cited her brand name, which takes its name from the English phrase “I love it”. When she modeled at New York Fashion Week in 2020, Sofia hoped the movement would inspire other people living with Down syndrome to achieve their goals. Her biggest idol is Jennifer Lopez and she’d love to meet her someday.
The Love Cloud is a new initiative from the lingerie brand, which has been trying to regain credibility with a number of creations, including its first mastectomy bra, which features various models to promote its underwear and take on the transgender beauty. Sampaio, after being trolled for its lack of diversity.
TV star Jameela Jamil once called it a fat-phobic, transphobic company that aims to exclude most women. Likewise, the brand’s decline in sales, store closings, and the cancellation of its high-profile runway show have also added to the company’s backlash in recent years.
Sadly, internet users admitted to having mixed emotions regarding the brand’s new campaign and expressed concern about the sexualization of a person with Down syndrome.
However, the brand’s new line features 18 women modeling its comfortable bras. Some of them, like Hailey Bieber and Taylor Hill, are professional models, but the campaign also features inspiring women to spread the message that the brand is now accessible to all. The inclusive campaign features Celilo Miles, a firefighter from the Nez Perce-Wildland tribe, and Sylvia Buckler, an accessories designer who shapes the bra while rocking her pregnant belly.
The campaign also features plus size models like Devyn Garcia and Paloma Elsesser.
